The last decade has brought around plenty of changes and the most pronounced of them all is the massive presence of women in the corporate sector. And a dipstick into the work mode of men and women has revealed a strange tale, unheard of in India. Women, not men, are raring to go, reveals a Bucket List Study conducted by Ginger Hotels. Unlike popular conception, women today choose travel and career as the most important dreams to fulfil on their bucket lists, followed by money and opt for their relationship goals only as the least important. At the same time, their male counterparts choose relationships as the most important life-goal, followed by travel, money and lastly, career. These findings highlight that while Indian men continue to tread on the conservative path leading to dependable careers and satisfactory lifestyles, while Indian women are set on unconventional goals and priorities.

Ginger&’s Bucket List Study 2015 aims to understand individual bucket lists Rs of men and women, of Millennials, of Generation X and of the Baby Boomers Rs through a survey conducted among a sample of over 1,146 respondents based in India, across regions.

Some of other key insights derived from this study are:

 * Relationship and travel goals rule on priority list: Irrespective of gender, age or regional differences, Indians rank relationships and travel as the most important dreams to fulfil on their bucket lists, while money and career goals take a back seat. Indians, across all demographics are making life choices based on a broader definition of goals, which are more attuned to experiences than material gains and ego boosts.

* ‘Family over everything, even me’: When quizzed about their money muse, majority of Indians strongly believe their money is not just theirs, but belong to their loved ones. Family or partners ideally come first when it comes to spending money, highlighting how the deep-rooted Indian family bonds remain intact despite changing times and reflect in the choices of their life-goals.

 * In terms of personal spending, most Indians say they are more likely to make investments worth a lifetime, again followed by spending it on their loved ones. While making holiday plans, majority of Indians are likely to check with family first, much more than checking with friends.

* ‘Work is a means to an end’: Increasing their personal currency with a focus on life-enrichment, majority of Indians say they work towards enhancing their self-worth. To them, money is more likely to be the means than the end. They recognise that financial security yields opportunity and hence, most of them choose to believe that ‘as long as I have sufficient money and vacation time, I’m happy’.