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In order to promote the national capital’s heritage and culture on foreign soil and attract more international tourists, the Delhi government has proposed to participate in a number of events which will be organized in London, Berlin and other cities of the world this year.
Besides, the Arvind Kejriwal government has also plans to participate in about 28 exhibitions and marts across India to promote Delhi’s rich and diverse cultural heritage.
Unveiling its plan for the current financial year, Delhi Tourism and Transportation Development Corporation (DTTDC) said it has proposed to participate in ‘World Travel Mart (London), ‘International Tourism Bourse (ITB – Berlin)’, ‘Council for Promotion of Tourism in Asia (CPTA), PATA International and International ATTA (Adventure Travel Trade Association Convention).
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In its manifesto, the Aam Aadmi Party had promised that it would make Delhi a tourism hub after coming to power. In July last year, Chief Minister Arvnd Kejriwal had said in the coming five years, his government would work towards developing the national capital into a tourism hub at par with global cities.
"National and international tourism fairs, conferences, travel marts and travel exhibitions are important for interaction with travel industry, media, airlines and other opinion makers. Further, this is helpful in direct marketing of tourist products and services to the consumers by direct interfacing.
"Presently, DTTDC participates in limited national tourism fairs and international fairs. No major conference has been arranged in Delhi in the last more than 25 years. It is, therefore, necessary that these interactive activities be organized in Delhi and simultaneously Delhi should also participate in such exhibitions, marts and conferences within India and abroad," DTTDC’s plan stated.
Since the new government has been formed, several steps have been taken to boost tourism and for ease of doing business in the national capital which include single window clearance system for organizing cultural events.
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