Australia to help develop football in Kerala

Seeking "social progress" through football, Football Federation Australia (FFA) will help develop the sport and various life skills in children aged 6 to 12 in Kerala later this year. 

Australian foreign minister Julie Bishop on Wednesday announced the grassroots development pilot programme for the Indian state called ‘Just Play’. 

"It is still in its initial stages. The Kerala Football Association has been assigned to identify the communities. The aim is to ensure gender equality, social progress through football. Using football as a medium to develop the downtrodden community. That is the aim," a KFA official told. 

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FFA said in a statement the programme aims to give children a positive experience with football while also "teaching lessons about important social issues, such as gender equality and sanitation". 

The joint venture between the Australian government, the Oceania Football Confederation, FFA, UNICEF and UEFA Foundation was established in 2009. 

This will be the first time the programme has been implemented outside of the Pacific region. 

FFA chief executive David Gallop stated "combining football with an educational agenda is a compelling way to engage with vulnerable children". 

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